Understanding How Subuno Works
Subuno Rules Engine allows you to create rules to automatically process and screen your transactions based on your business needs. Each transaction that comes into Subuno is run through your customized rules and assigned an action flag.
Variables for Rules
Subuno
Transaction ID
The ID assigned to a transaction
BIN
The first six digits of the credit card number used in the transaction.
*Some platforms do not share this information with Subuno.
Customer Name
The name of the customer.
The email of the customer.
IP Address
The IP address where the order originates.
*If you take phone orders or have a physical location where you may enter orders, make sure you white list your IP address.
Phone
The phone number of the customer.
Total Price
The total amount of the order.
Item Count
The total number of items ordered.
Items Ordered
Items included in the order.
Billing State
The state of the billing address.
Billing Zip
The zip code of the billing address.
Billing Country
The country of the billing address.
Shipping Name
The name of the recipient.
Shipping Street 1
The street portion of the shipping address.
Shipping State
The state of the shipping address.
Shipping Zip
The zip code of the shipping address.
Shipping Country
The country of the shipping address.
Shipping Phone
The phone associated with the shipping destination/recipient.
Bill To
Use this to create a rule to compare billing [Bill To] and shipping [Ship To] addresses. For example, you can flag orders if the billing address does not match the shipping address.
Bill To State
Use this to create a rule to compare billing and shipping states. For example, you can flag orders if the billing state does not match the shipping state.
Bill To Country
Use this to create a rule to compare billing and shipping countries. For example, you can flag orders if they are being shipping to a different country from the billing country listed.
Bill To Name
Use this to create a rule to compare billing and shipping name. For example, you can flag orders if they are being shipping to a different person.
Shipping Method
The shipping method selected.
*Use this to flag orders that select fast/overnight shipping.
Payment Method
The method of payment used.
*Depending on the platform, it could be showing the brand of the card (e.g. Visa, MasterCard, etc.) or type of payment (e.g. Amazon Pay, store credit, PayPal, etc.)
AVS Response
The Address Verification Service (AVS) code received from the issuing bank.
CVV Response
The Card Verification Value (CVV) is the 3 digit code on the back of the card.
PayPal Ship To
Whether the shipping address is a PayPal confirmed address.
PayPal Status
Whether the PayPal account is confirmed or not.
Custom 1
Custom information. Use this field to make rules using the additional information sent to Subuno.
Custom 2
Custom information. Use this field to make rules using the additional information sent to Subuno.
Custom 3
Custom information. Use this field to make rules using the additional information sent to Subuno.
Coupon
Use this field to check to see if a coupon is used, or to check for specific coupon.
Order Type
The type of order (e.g. web, POS, etc.)
Alexa Web Information Service
Rank
The traffic rank of the website according to Alexa. Lower is better and means more established traffic.
Links
The number of sites linking to this domain. More is better and shows that this site is established and more trusted. Few links usually means inactive or recently created site.
Age
The number of days that this site has been around. Higher is better. Should be careful of domains that are recently created and less than 90 days.
BinCheck
Issuing Country
The country where the issuing bank is located.
*Another way to look at this is which country this card was issued from. If the BIN country is different from billing country, it is suspect.
Issuing Bank
The name of the issuing bank that issued the card.
Bin Country Match
[Yes/No] Whether the issuing country matches the country stated in the billing address.
Don’t Ship Check
Business Name
The name of the business associated with the address.
Category
The type of business associated with the address.
Address Match
[Yes/No] Whether the address matches one of the addresses in the database.
Maxmind GeoIP Country
Country Code
Country of origin of the IP address.
Maxmind minFraud
Risk Score
[Score] A score (0-100) that estimates the probability that the order is fraud.
Proxy Score
[Score]A score (0-10) that indicates the likelihood that the IP address is an open proxy.
* Sample proxy scores and the associated risk of order being fraud. (0.5 = 15%, 1.0 = 30%, 2.0 = 60%, 3.0 or greater = 90%)
Distance
Distance measurement between IP and billing address in kilometer.
IP Region
Region associated with IP address.
IP Country
Country associated with IP address.
IP Country Match
[Yes/No] Whether IP country matched billing country.
User Type
Type of user based on the IP address (e.g. business, college, cellular, etc.)
Corporate Proxy
[Yes/No] Whether the IP address is a corporate proxy.
IP ISP
Internet Service Provider (ISP) or carrier of the IP address.
IP Org
Organization or owner of the IP address.
Free Email
[Yes/No] Whether email domain comes from a free email provider.
High Risk Country
[Yes/No] Whether IP or billing came from a high risk country.
Neustar CQR
CQR Code
[Score] The CQR score provides an indication of the match quality between the name, phone, and address.
Phone2Name
[Yes/No] Whether the phone matches the name in Neustar’s records.
Phone2Address
[Yes/No] Whether the phone matches the address in Neustar’s records.
Name2Address
[Yes/No] Whether the name and address matches in Neustar’s records.
Phone Verify
[Yes/No] Whether the name and address match is verified against records from telephone companies.
Phone Type
Whether the phone number is a landline or a wireless phone number.
Address Type
The type of mailing address according to USPS.
Listing Type
The type of entity associated with the phone (e.g. business, consumer, pay phone, etc.)
Valid Address
[Yes/No] Whether the address is a valid address according to USPS.
Valid Phone
[Yes/No] Whether the phone is valid and can be dialed.
Near Address
[Yes/No] Whether the phone number is near the address provided.
PacificEast Telified
Score
[Score] Indication by Telified signaling the strength of match between phone, name, and address. (-3 to 8).
Carrier Support
[Yes/No] Whether the carrier of the phone number supports this kind of verification call.
Account Age
How long the phone number has been active under the current subscriber.
Phone Status
Whether the phone number is active, disconnected , invalid, or not available.
Phone2Last
[Yes/No] Whether the last name provided matches up with the last name associated with the phone’s billing records.
Phone2Location
[Yes/No] Whether the non-street portions of the billing address provided matches up with the non-street portions of the address associated with the phone’s billing records. Because phone carriers store the address information differently, sometimes the complete address may not match due to syntax differences.
Phone2Address
[Yes/No] Whether the complete address provided matches up with the address associated with the phone’s billing records.
Last2Address
[Yes/No] Whether the last name provided matches up with the address associated with the phone number. Because phone users often are not ones paying for the phone bill under family plans, this provides wider match coverage based on last name.
Confirmed Individual
[Yes/No] Whether the customer name, address, and phone number all match.
Social Network Search
Count of Social Profiles
The number of social networks found linked to the email.
*Higher is better. It means that the email is active and used to sign up for multiple social networks.
Klout Score
[Score] The Klout score of the customer.
*Higher is better and means that the customer has social media influence power according to Klout. It is also a positive sign because Klout score generally takes time to develop.
TeleSign PhoneID
Phone Type
The type of phone number (e.g. fixed land line, cel l, prepaid cell, toll free, non-fixed VOIP).
Phone City
The city associated with phone number.
Phone State
The state associated with phone number.
Phone Zip
The zip code associated with phone number.
Phone Time Zone
The time zone associated with phone number.
Phone Country
The country associated with phone number.
TowerData (formerly Rapleaf)
Email First Seen
When this email was first seen by TowerData or its data partners
Email Longevity
How long the email has been known by TowerData or its data partners.
First Name Match
[Yes/No] Whether first name matches the email in TowerData’s system.
Last Name Match
[Yes/No] Whether last name matches the email in TowerData’s system.
Street Match
[Yes/No] Whether street address matches in TowerData’s system.
City Match
[Yes/No] Whether city matches in TowerData’s system.
State Match
[Yes/No] Whether state matches in TowerData’s system.